7 Excellent, Affordable Alternatives to Lipsense: Smudge-free, Kiss-Proof Lipsticks That Won’t Break the Bank

I’m pretty excited to finally share a project I’ve been working on for about a month now! I’ve been prepping, testing, and filming and I’m finally ready to compile and share this endeavor! I may even pretend I know what I’m doing and pretend I’m a regular vlogger too.

If you’ve been a reader for a while you know I dove into lipstick a few years ago after never really wearing it previously, and fell in love with bright colors for date night. I almost always have some form of lip color in my purse ready for a date or girl’s night at any moment. I’ve worn several brands from the cheapest to some of the best, and I’ve been teased by several friends they are afraid to stand next to me because they feel washed out in pictures thanks to my love of bright lipstick at parties.

If you want to watch the intro in video format, feel free to watch this movie and skip down the alternative list with trial videos and ratings of each below!


Intro Movie link: https://youtu.be/6QMiLRAvqGw

I’m sure you’ve heard of Lipsense by now and have probably had several parties or pop-up shop invitations, or Facebook or other social media invites. I feel like a new friend announces they will be distributing every week. So for those aware, great, you can skip the rest of this paragraph. But for those who haven’t heard of Lipsense,  here’s the deal: It’s a product that made a huge comeback this year mostly due to social influencers and bloggers and is a lipstick/gloss that goes on in three coats and then stays put for pretty much an entire day. It’s smudge-free, kiss-free, long lasting stuff. And people have fallen head over heels for a good product that lasts and stays in place! So much so, that many are joining as a distributor just to get a discount on the product! Lipstick that doesn’t kiss off or doesn’t rub off or smudge seemed like such a novel, innovative idea, and Lipsense is marketing themselves as the hot new formula that does this.

I will admit upfront I really do like Lipsense, and I think it’s a great product, but there’s something I really don’t like about it- the price. We’re talking $55 to get a starter kit, which yes, you actually need the entire kit to use and wear the product. As a girl with a few premium lip colors in her makeup bag, I even felt that sting pretty hard when I purchased my first kit. It was a friend selling, and I totally love and appreciate women hustling to make a buck, but this still just seemed pretty crazy to me. I had a second one gifted me, and after that, I thought how much of a fan I was of a lipstick that won’t kiss off that I can wear around my baby and kiss my husband during date night. But I just couldn’t justify continuing to buy $25 colors that I was plowing through quickly despite the claims it lasts so long that it makes it a good value. I also was told the gloss would last with so many colors, but I was wearing it more than the color with refreshes throughout the day, so another cost adding up due to constant wear. I also had the marketing message presented that it’s a super premium product, and thus a higher price tag than you’d expect from a makeup company. I decided I’d own my two premium Lipsense products and have to settle at that since the cost is so high.

A friend on social media shared an Instagram story stating she didn’t have the budget for Lipsense period, but had found a product that did something similar, and was happy with an $8 tube that didn’t smudge and lasted pretty much all day. She said she couldn’t compare because she hadn’t tried both, but was a big fan of what she could afford! I knew I needed to try it, and put it on my shopping list! I had tried Lipsense, and I really did want to compare the two options.

At the same time, I had another friend sign up to be a Lipsense distributor, and she opened up to me that she was pretty distraught about the company while sharing some figures. Apparently, to earn a 50% markup distributors need to place a $700 order. So that’s a fair amount of sales for one person, and a lot of cash towards makeup in only one order! I had my jaw drop a little hearing this. No wonder everyone was jumping on this multi-level marketing (MLM) train! And although I’m like, yay for friends making a buck! I’m also like, wow, if they are making that much and the company is making a great profit too, I’m feeling like the huge price tag is not going to a premium one-of-kind product so much, and maybe it’s time other cosmetic companies launch a product similar to Lipsense.

The day I went to buy the Rimmel Provacalips, the one my friend had shared, I noticed there was a new display from Revlon, one from Cover Girl, and one from Maybelline too. Right then and there I decided it would be fun to try each of them and write a blog post about my experiences. It only expanded from there! I eventually found seven Lipsense alternatives to try out and thought I’d save everyone the cash of trial and error and let you know my thoughts on each.

Phew, long back story, but I promise worth it! So here I have been the past month trying each one at least once, recording my experience putting each one on in the morning with my first impressions, and then filming my thoughts and results with each brand each night after trying it all day. I’ve compiled each of my experiences and thoughts into a series of YouTube videos, and I’ll include each one with each product embedded in this post if you want to see the results instead of just read the results.

7 Excellent, Affordable Lipsense Alternatives


I’m going to go through each of the 7 options and share pros/cons with each and rate them on a 5-star system. Here’s what earns a product its stars:

#1. Does it work? Will it smudge or kiss off? 

#2. Longevity- does it stay on at least close to as long as it claims? 
#3. Color – does it stay true to the color advertised, does it stay vibrant?
#4. Formula including application, appearance, consistency, etc.
#5. Price/Value- cost per unit and value of each bottle.

I also have a video to show my first impressions of each lipstick the morning of application, and the evening before I went to bed. All are taken the same day without any touch-ups and include wearing the product as recommended. I demonstrate the smudge test on each and share thoughts morning and evening. I’ll add a few notes with the rating below each movie. 

Lipsense Alternative 1: Rimmel Provocalips

Rimmel Movie Link: https://youtu.be/ib0pmYvAQxw

The Pros:
No kissing off, it lasts a very long time (close to the claim of 16 hours), and the thick formula means only one coat applied. It’s an easy-to-apply formula, with a quick coat and rubbing lips together like a traditional gloss. The thickness may turn off those who are used to Lipsense. It takes a little getting used to, but by the second wear and application, most people fall in love with this easy-to-use formula that really lasts all day! The gloss is also a great product.
This is a great value product with only one coat needed and a $5.80-$8.00 price tag.

The Cons:
My only complaint is the chunking the first week while my lips exfoliated, and the color limitations. I had to get used to the formula and really clean my lips before wearing, I also had to get used to applying one thick coat evenly. Once I had that it was great, but first wear threw me off with this thick formula. The bright fuchsia tube was a little deeper than expected, and there are limited colors available in this product.

Overall Rating: 4 Stars 

Lipsense Alternative 2: Revlon Overtime Lipcolor

Revlon Movie Link: https://youtu.be/mQdPG4XBZFg

The Pros:
Easy to use, easy to apply correctly on first use, zero smudging/rubbing off, and the color options are amazing! We’re talking 30 options, easy to find in stores and online, and the color is very true to what you’d expect. This one also did one of the best jobs lasting with a lot of wear and tear. It’s a great formula that doesn’t flake or chunk off, and it only takes one coat of use with minimal gloss needed.

The Cons:
A bit more money than the other options, about $13 with about half the product most the competitors’ supply. The value is still great, but compared to others it’s a bit on the higher cost side. Not enough to turn me off or prevent me from future purchasing!

Overall Rating: 3.75 Stars, and is VERY comparable to Lipsense in feel and wear.

Lipsense Alternative 3: CoverGirl Outlast

CoverGirl Movie Link: https://youtu.be/F5FXToGpJg8

The Pros:
This one claims to be a 24-hour formula and I’d have to agree! It’s the same from start to finish, it goes on smoothly, it’s a good value at $8.00, there are a ton of colors and the colors are pretty true to what you’d expect. It really is a quality item that’s easy to use, stays put, but is still easy to remove with a makeup remover.

The Cons: I thought it faded or wasn’t as vibrant first wear, but the second time I wore it for a shorter time and didn’t feel this way. I think I just had to get used to the idea of a neutral color instead of the bold I’m used to wearing. I’d say it’s still better than most the great products I’m listing, but it’s just shy of the 24 hours at full color.

Overall Rating: 5 Stars! 
Great value and a great product! If you’re looking for a Lipsense copycat I’d say this is the closest thing! 

Lipsense Alternative 4: L’Oreal Infallible Pro-Last

L’Oreal Movie Link: https://youtu.be/Tftasdvo3xI

The Pros:
Oh my color! The color is gorgeous, bright, perfect pigment, and there are lots of options! It has a great formula that goes on thick, dries super fast, no flaking or issues, and it stays put 100% almost instantly from first application. It’s also a great value at about $8.00 a unit without much needed to get an even, beautiful coat. I’m going to list this one as a pro, but may be a con to others. The formula is different than Lipsense or traditional stain-like pigments that go on your lip and work with your skin. This goes on and behaves like a stain, but looks more like a thick lipstick. It has a smoother, prettier finish and it blends the best of lipstick with all the perks of stain.

The Cons:
Slight color fade by the end of the day and corners had fading too. It held up pretty well, but I’d probably only do this one for 8 hours and then remove and apply again.

Overall Rating: 4 Stars
This is tied for second place in my book. I loved how beautiful it looked, it exceeded my expectations! It’s by far the easiest to apply and aside from not lasting as long as some, it did everything you’d expect at a good value!

Lipsense Alternative 5: Maybelline Super Stay 2-Step Lipcolor

Maybelline Movie Link: https://youtu.be/K0lW2Gr0Frs

Bright color that stayed put the entire day and night. It has a mixed formula closer to lip bonding stains but still some of the polish of traditional lipstick. It’s the best of both worlds and it’s easy to tell once you put it on. There’s zero smudging and it’s a lipstick that won’t kiss off or rub off while eating for sure.

The price is great but this isn’t the best value on the market. It’s $8.00 a unit, and the fluid ounces per cost seemed great when purchased, but this is one that needs to go on a little thicker so you may use more product faster than the others.

Overall Rating: 4.5 Stars. 
I’m going to be blunt and say I’m pretty sure this was my favorite! My lips looked amazing all day. I was pretty confident I could sleep in this amazing color/texture product and wake up looking amazing. 

*Post-edit. I’ve used all for months now, and this is still my favorite and I love it the most! I’ve bought a few more colors and they all look amazing and feel fantastic while really lasting!

Lipsense Alternative 6: Wet N Wild Megalast

Wet N Wild Movie Link: https://youtu.be/tNT09kg6ipU

Pros: Oh my cheap! $3.00 a unit, a good size tube, and it doesn’t kiss off or transfer! I had low expectations and found myself very pleasantly surprised with the pros! The color is great and stays true for at least 5 hours. It’s a great one for every day if you don’t want to break the bank!

The Cons:
With my first wear (recorded in the movie) I don’t think it was mixed right, so you’ll want to shake the tube! It was thick, chunky, and flaky almost instantly on the dry spots. This one doesn’t come with a top gloss like all the others, so it’s a different feel. I’d highly recommend adding coconut oil first and then applying the product if you want long wear and the right formula! After I did that I was pleasantly surprised by how well it worked, but it’s pretty bad without it. Also, the application brush isn’t so great on this one, but it does the job.

Overall Rating: 3 Stars
Pleasant surprise with some quirks, but a product I’d use again for such a low price! 

Lipsense Alternative 7: Mac Pro Longwear 

Mac movie Link: https://youtu.be/wL89MiFJihEThe Pros:
Excellent formula- goes on smooth, stays put, and it’s bright and vibrant. It’s just what I expected from this company, and was thrilled to see it’s just like my favorite tube of bright red. This was also my favorite gloss by far! Zero smudging, quick drying, and a smooth formula make this such a winner!The Cons:
It’s still half the price of Lipsense, but it’s $25 a unit, which is quite a bit more than other products tried.

Overall Rating: 4.5 Stars
Such a great product, price and being a little harder to find is my only complaint. 

And I feel the need to include Lipsense here too for relativity:


The Pros:
Easy to mix-and-match and create your own custom color! Non-GMA, Vegan, and has alcohol to help sanitize. The color works with your lips, and it really stays on! Zero smudging or issues, dries fast (faster than anything else I tried), and looks great on most people!

The Cons:
Lips have to be conditioned without chapstick or other products whenever using. There’s often some flaking and issues, and a week adjustment time. It can be a little frustrating to go through the process and use that much product while your lips condition.
The biggest and main reason for this post is the cost. $55.00 for a starter kit with a 50% profit margin going to the MLM. That’s a lot of money for one product! It’s a good product, but the cost is out of most people’s price range.

Overall Rating: 3.5 Stars


Conclusion/Summary Movie Link: https://youtu.be/Ew8-hbA3xSs

All these are great options and worth your time and money! Don’t feel pressured next Facebook group add or in-home party. There are other great choices out there that won’t break the bank!

I’ve also had such an amazing response to this post asking about how to get started conditioning lips as mentioned above, what is Lipsense, and the cost breakdown per ounce. I did a smudge-proof lipstick FAQ and follow-up post to this post you can read here.

One last thing, I’ve had several people let me know they are still totally interested in Lipsense and are wondering if I know someone they can buy it from. I have lots of awesome friends who are super honest, non-pushy distributors who still love me even after this post :). I’m happy to hook you up with one- fill out this form and I’ll send your contact info their way!

*This post contains affiliate links

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  1. Oh my gosh good job in the research!! I just. Ought my first lipsense last week and haven't even gotten it yet. For my future colors il going to use some of these! Thanks!!!

  2. Huge Provocalips fan right here:) glad you mentioned letting it dry before adding the gloss -I know it makes a huge difference and some friends have been turned off because they didn't do that and it didn't last as long. I'm so excited to try basically all of these now (I hate touching up lipstick ha!)

  3. You're great at talking to the camera! I usually need to do 2 takes before uploading a video, and then there's still a lot of things I edit out! So yeah, props to your great public speaking skills 🙂
    Also, I enjoyed all these vids. I'll probably get into lip stains once my newborn is here! Thanks for doing all the research 🙂

  4. I loooooved this post as much as I haaaate getting invited to [insert MLM of the month], every month, on Facebook. I am so excited to go lipstick shopping now! And on a budget that works for me! Also, well done on the post overall. As I read I kept thinking “she works so hard!” and “she’s so smart!” and “I love lipstick.” OK off to put stuff on my face…..

  5. I love the ingredients (was free, lead free, gluten free) and skin health properties of lipsense too much to switch. I like to play with layering the shades and how long the bottle lasts. For me I used to keep spend money on trying brands like these and ended not liking them as much,so I just do lipsense now but that's my personal preference. 🙂 Seems like you were very though in your analysis of options.


    • I agree. The fact that the product doesn’t deposit wax buildup on your lips and allows them to naturally exfoliate (like all skin on our body SHOULD do) is a huge plus for me. Also no lead in LipSense AND the biggest one for me my lips feel SO MUCH healthier after using it. I’ve tried some of these others and my lips were so dry after. I hated it. I’ve been using my Lipsense tube for 5 months and still have some left. So I feel like the cost is totally worth the benefits and quality. 🙂

    • Yes! LipSense is incredible and doesn’t try out your lips or flake off! I won’t use anything else now! Became a distributor because my friends & I love it so much! Good stuff & worth every penny! 🙌💄👍

  6. WOW. I am involved in the makeup community quite a bit and I still haven't heard of lipsense. Unless it's from this one video I've seen. Anyway long wear kiss-proof lipstick is the only kind I wear these days! I have tried a few of these and loved them back in the day, but now I'm a matte kind of girl so I have gravitated to the matte lipsticks. They wreck your lips for sure (dry them out etc) and the formula isn't great like these, but I just prefer the look so much. Wet n Wild had seasonal matte liquid lipsticks for the fall and I am obsessed with them. I also really enjoy the NYX matte lip creams- way less drying but don't last as long as the ones here. Still kiss-proof though 😛 Which is my main criteria these days lol

  7. Can you include a price per fl oz/ml for each of the lipsticks? I love what you've done but some of the photos it looks like the lipsticks are really small. Do one of Lipsense too because I'd really love to see how they compare oz to oz (or ml to ml if you're using metric)!
    Nice article!

  8. Thank you so much for posting this … I bought my first Lipsense at a craft show this weekend and am liking it, but the price is a bit much. I've made my shopping list from your video and look forward to trying several of these!

    • Watch for ingredients. Lipsense ingredients are superior. If I’m going to have something on my lips for so long, I nprefer to go with the one with the healthiest of ingredients vs cheaper

      • Definitely, it wins there! You should check out the follow-up post where I mention that the others win with price but you can’t argue the better ingredients in Lipsense!

  9. Great review. However, having tried three of the products you feature, none actually achieve the very same outcome as LipSense. You will still have removal on your finger if you run it over your lips. In addition, LipSense has a thin, light viscosity and the others do not. Price point, while a valid reference, is not the only definitive comparison. While I totally agree that the products you show do work, they do not work exactly the same as LipSense and therein lies a very important difference. I am not a seller by the way. I don’t like MLM but I do use LipSense as it is what it says it is which I find rare for MLM lol.

    • That’s interesting that you say that. Did you watch the movies? I show that they don’t transfer! They may take a few minutes to dry, but once dry all these options don’t run 🙂
      And Lipsense is a great product, I’m just giving a lot of options for those who can’t justify the pricetag!

  10. Fabulous post, thank you! Do you have a favorite gloss option to wear over LipSense or any of the long wearing lipsticks? I’m going through the Glossy Gloss like it’s water. 😜 Thanks for your help Pretty Ladies!

    • I found drinking more water helps me use less gloss with any option! But I really love the complete Maybelline set! Everyone used above came as a set so I just used what it came with. If you’re looking for just gloss I think the Lipsense one is fantastic, and I’ll stay on the hunt for drugstore knockoff and let you know if I find a fantastic one!
      I did hear from a friend once that any gloss works with Lipsense, so let me know if you try any and fall in love!

  11. I LOVE Lipsense but, oh my god, it is always out of stock! I need alternatives so I can switch up my color more often.

  12. The thing that deters me from Lipsense is the taste. I was concerned and found that they use denatured alcohol, which has bad testing chemicals added to it to discourage consuming of it. Do any of the other ones you tried taste like you shouldn’t have it on your lips?

    • Yes, I find the smell and taste of Lipsense to be really off-putting. It’s so chemical-y it actually gives me a headache 🙁

      • Oh yikes! I’d definitely try some of the others, Cover Girl and Maybelline had the least offensive smells in my opinion!

  13. I appreciate your work and finding some good solutions. I love lipsense but don’t love the price. However, I’m willing to spend more for better quality when it comes to putting it directly on or in my body. The only thing I need now is ingredient comparison

  14. I just ordered my first Lipsense & then found this post. 🙁 I’m not much of a lipstick wearer beacause I don’t like to reapply so Lipsense seemed cool to me! I’ll definitely use because of the cost though! One question I have about the alternatives you give, can colors be layered for different colors like Lipsense?

    • Good question! I think that’s definitely one cool thing about Lipsense that isn’t easy to find in other products. I found if I use the same brand and mix the two with super thin amounts of each before it dries I can get away with a different look.

  15. Thank you so much for all of the hard work you put into this post. Went to the drug store today and picked up 2 of your suggestions. So far so good.
    Thanks again.

  16. This article (and the follow-up) is fantastic. I just bought my first lipsense from a friend because I wear lipstick all the time and I hate that I can’t wear it on dinner dates without basically eating it until it has disappeared altogether. But, as a rule, I do not support the MLM model and the price to buy more colors is just painful. So I’m super glad to know there are other good options out there that I can try soon. Love that you are fact-based and not emotional. Great read, thank you!

    • Thanks for taking the time to write such a nice comment! I’m so glad there’s other options too so everyone can afford kiss proof lipstick!

  17. Can you explain your process for using coconut oil for when your lips begin flaking after starting some of these products? Do you use it in between applications or under applications, etc. Thanks for the post. I am getting bombarded with Lipsence requests and cannot justify the cost when I am a SAHM and rarely wear makeup. Yet when I do go somewhere it’s nice to know my lipstick is in place.

    • Great question! I just use coconut oil inbetween applications once I remove the makeup. For the Wet N Wild I did it before, but that’s the only one I’d recommend it for! But cleaning and exfoliating with a towel and then applying coconut oil is my bedtime routine!

  18. I tried the Maybelline in Raspberry and loved it. Looking for a color without shimmer as well, do you know if any of the other brands have a no shimmer color?

    • I’m so with you on this, the shimmer isn’t my favorite, and I look for brands without it! L’Oreal has a lot of matte, Cover Girl does too, and Maybelline has more online than in big box stores I found!

      • Thanks!! We live in rural Wyoming so this definitely helps me pick one out online! Hard to see if they’re shimmer or not on ulta (maybelline sale right now too woohoo!) and Amazon. Have a great Monday!

  19. On thing you did not include is how much product is in each tube. LipSense is actually better than most of those you listed when you compare cost per oz. Also how long do they last? I have had a LipSense for two years. Also some of those formulas dry out my lips. LipSense lover for life!

  20. I haven’t used a stay on in years…do you have to apply the gloss more than once in the day or does it also stay on all day and not rub off? Thanks!

    • I think they all claim you can you apply more than once and should if your lips feel dry. I found more gloss later doesn’t work quite as well- it still stays put, but just not quite as amazing, even in the case of Lipsense. I find if I drink enough water and apply only once more, I’m usually just fine!

    • If you’re a true purist there’s still ingredients that many vegans I know won’t use on their lips- even though it claims to be vegan. I’m clearly not, but I still think that’s a huge win for Lipsense! If ingredients are top priority or there’s any type of allergy, it’s a great option if you can afford it!

  21. Thank you so much for this wonderful post. I have been looking for a more affordable alternative to Lipsense and have recommended your link to my friends :). I just purchased the Maybelline superstay 24 and LOVE it!

  22. THANK YOU for this amazing and thorough post! I love it!!! Great research – now I don’t have to break the bank looking for an alternative to Lipsense that doesn’t break the bank! You are awesome!

    • You are welcome! I’m sorry the taste gets you, it’s a good product if you can get past it, but hopefully you find another one that works for you!

  23. Thank you for a terrific review ! I just tried lipsense and am repulsed by the taste. I will use your guide to find an affordable option to enjoy.

    • I think it depends which one you’re using! If you use Lipsense I’d definitely do their gloss! I’ve always just stuck with the manufacturer recommends with any product and it’s worked best.

    • I think it depends which one you’re using! If you use Lipsense I’d definitely do their gloss! I’ve always just stuck with the manufacturer recommends with any product and it’s worked best.

  24. I just tried the new Wet and Wild- liquid catsuit. The best of WNW long lasting that I’ve ever found. I think I’ll try out some of the others you’ve suggested too.

  25. I wanted you to know I had heard of Lipsense but didn’t know what the hype was all about. I decided to research it and found your blog. Based on it, I decided to try one of your recommendations and I’m in love! Seriously! I wanted to thank you for such honest – and quirky – writing. It is easy to ready and to follow. I have recommended it to others who are wanting to expand their Lipsense boundaries. 🙂

  26. Girl thank you so much for this honest and thorough review! This was definitely super heloful!

  27. How did you feel the alternatives compared as far as lip health/moisturizing power goes? This is my primary concern as I’m prone to really dry, flaky lips!

    I haven’t used any of the above products (I’m currently using Clinique Chubby Sticks but they rub off pretty easily) but have been debating trying Lipsense or one of these others for the lasting power. But I definitely need something that will be gentle and moisturizing on my lips!

    • I am going to do a 6 month later post- should go up next week or the following. I will answer all these questions and cover thoughts on dryness and long-term wear then. Sorry to make you wait, but stay tuned!

  28. Thank you so much for writing this! I don’t wear lipstick like ever, but I really want to have some nice options. I didn’t want to pay the price of lipsense. I bought the cover girl ones the other day and it’s the best!

  29. Great post! Quick question…why were Maybellene and L’Oreal your favorite when Cover Girl had more stars? Which would you recommend most? Maybellene or Cover Girl?

    • Maybelline is definitely my favorite! I did a follow up post this past month you should check out too where I talk about thoughts 9 months later and why I like some better than others!

  30. Those darker lip shades look stunning and I do like the Velvet Rose lipgloss/lipstick… I tried lipsense and love the taste. I enjoy. lovely post…<3

  31. I LOVED your in-depth article! It was incredibly helpful and all of your hard investigating is much appreciated! I got my first order of lipsense yesterday and really really like it… which is a problem because of the hefty price tag! So thank you for making the addiction a bit more manageable! 🙂


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